The Why and How
In 2005 in Johnson City, Tenn., two friends, one a lawyer and the other a health research scientist, began talking about a report released on the health of children in Tennessee. They were concerned by the data on the rise in type 2 diabetes and long-term health issues caused by inactivity and obesity. Several weeks later, they met again and wondered aloud if there was anything they could do to provide fitness and health education to young people in the state.
East Tennessee State University, in Johnson City, had just hired two amazing Olympic trainers that were called in and asked what they knew about getting kids motivated to getting active. They suggested time-tested exercises in the areas of stretching, cardio and strength building, and the importance of an overall health regimen. The leap forward came when they suggested the delivery system be the Internet.
The idea then became a reality. A heart surgeon, a cardiologist and a new media specialist were added to the group and GoTrybe was formed. The purpose of GoTrybe would be to engage athletic and non-athletic young people and help them find the information and motivation to adopt healthier lifestyles through proven instruction.
Several talented digital media professionals jumped at the chance to create a revolutionary Web site that would cater to third- through 12th-graders providing health and fitness in a new and dynamic way using the technology they live and breathe.
What they developed is an ever-growing, ever-changing community of young people who earn points when they engage in the fitness videos or the nutrition and wellness tips of the day. These points motivate and inspire them to stay involved and are redeemable for online prizes, such as upgrades for their avatars.